The challenge.

Client

Respira d.o.o., The First Snoring Medical Centre in Slovenia

Project

Corporate Identity

Role

Graphic Design

Date

2014

The solution.

Respira, the first snoring medical centre in Slovenia, came to us in need of an innovative look that builds their position as a trusted leader in its field of work. We wanted to create an identity that was not just memorable, but connected with people on a logical and emotional level.

To overhaul their identity and communicate the key message, we used representative, modern aesthetics which formed the brand into a courageous new space. The new logo is the image of a broken infinity, which symbolizes the healing of the former continuous breathing dysfunction.